Xiaopeng's New Car: A Potential Best-seller Targeting the Market Under 200,000 Yuan?
Jul 05, 2024
On July 3rd, Xiaopeng MONA M03 was officially released, but only its exterior was unveiled, with the interior still kept confidential. The Xiaopeng MONA M03 is a pure electric compact sedan with a drag coefficient of 0.194 and a maximum range of 620km, focusing on the market under 200,000 yuan. Pre-orders have started from the date of release, and it will officially hit the market in August.
The new car's exterior adopts the "Smart Design AI Quantitative Aesthetics" design language, with the lights featuring a "010" split three-dimensional spatial design starlight lamp group, which has a strong visual recognition. It contains 300 LED beads, with the farthest illumination distance of 150 meters, and the lighting effect is outstanding after lighting.
Xiaopeng MONA M03 is also a product that pays great attention to aerodynamics. The official stated that there are 15 drag optimization projects, especially equipped with an active grille shutter (AGS), which is quite rare in pure electric models and is a standard for the whole series. In addition, there is an aerodynamic design similar to a spoiler on the C-pillar, which is also quite ingenious. Finally, its drag coefficient is 0.194, which is the lowest among the "global mass-produced pure electric liftback sedans". The side of the car body can be seen adopting a fastback shape, equipped with hidden door handles. The size of the car body is 4780/1896/1445mm in length, width, and height, with a wheelbase of 2815mm; it provides 18-inch and 19-inch wheels for consumers to choose from, and also provides a total of 5 car body colors such as Starry Blue and Star Han Rice. In the rear part of the car, the shape of the tail lights echoes the front headlights and adopts a smoked treatment, creating a youthful and sporty atmosphere together with the small ducktail design on the rear trunk door. In addition, the official stated that the new car will also adopt an electric liftback trunk door, which has a trunk volume of 621L. In terms of power, the new car will provide two motors, with a maximum power of 140kW and 160kW, and its range will also have two options of 515km and 620km.
Editor's Comment: Previously, when Xiaopeng Automobile was promoting the MONA series, it mentioned "intelligent equity" and "technology for the public" many times, which means that the most anticipated thing about this car is how to bring Xiaopeng's intelligent driving technology to the 150,000 yuan model. So, although the appearance was released this time, the core area has not been involved, and we look forward to the official announcement of the interior and intelligent driving function information as soon as possible, of course, as well as the final price.
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