Self-Brands "Crush" Joint Ventures, Electric Cars to Surpass Fuel Vehicles, June Manufacturer Sales Top 10 List Released!
Jul 12, 2024
EV Guide: Focused on new energy vehicle information and guidance.
Over the past two years, the momentum of domestic and electric vehicles has been growing stronger, making joint venture fuel cars "tremble with fear"! Indeed, with the rise of domestic car brands, the era of joint venture brands dominating the market is gone. Recently, the Passenger Car Association released the latest sales data. In June 2024, the domestic passenger car market retail sales volume was 1.767 million vehicles, a year-on-year decrease of 6.7%, and a month-on-month increase of 3.2%. Among them, traditional fuel car retail sales volume was 905,000 vehicles, a year-on-year decrease of 27%, while new energy vehicle retail sales volume was 856,000 vehicles, a year-on-year increase of 29%. It is not difficult to see that fuel cars and electric cars are about to "draw"!
Furthermore, let's look at another set of data. The domestic brand market retail was 1.03 million vehicles, a year-on-year increase of 10%, accounting for 58.5% of the domestic market share for the month. In contrast, the mainstream joint venture brand retail was 480,000 vehicles, a year-on-year decrease of 27%, accounting for 27.2% of the domestic market share for the month; luxury car retail was 250,000 vehicles, a year-on-year decrease of 17%, accounting for 14.2% of the market share for the month. It can be said that domestic brands have achieved a "crushing" victory, which was unimaginable before.
Looking at the specific situation, BYD Auto still leads in retail sales with a performance of 280,000 vehicles, a year-on-year increase of 21.1%. In terms of sales, BYD is really sitting on the fishing platform, and it is astonishing that the second and third places together are not as much as it. In addition, according to BYD's official data, the cumulative sales from January to June this year have exceeded 1.61 million vehicles, a year-on-year increase of 28.46%. It has to be said that the development momentum is very strong, and there is hope to reach a new high in the second half of the year.
FAW-Volkswagen, as the "big brother" of the past, currently has no strength to compete with BYD. The June retail sales volume was 133,000 vehicles, a year-on-year decrease of 25.5%, which is the largest decline among joint venture manufacturers. However, even though the past two years have not been as good as before, it is still the first passenger car company in China to break through 28 million in production and sales. And on July 9th, the new generation of Volkswagen Magotan was officially launched, which may bring a new sales growth point, so let's keep looking forward to it!
Ranked third, fourth, and fifth are three domestic car companies - Geely Automobile, Chery Automobile, and Changan Automobile, with a cumulative sales volume of 131,000, 92,000, and 88,000 vehicles respectively. Among them, Chery Automobile's year-on-year increase of 53.6% is far ahead in terms of growth. In addition, it is also doing very well in the overseas market, with a considerable export volume. However, there is still a lot of room for improvement in the new energy part, and if it can put in more effort, the results will be better. In contrast, SAIC Volkswagen's situation is also not optimistic, with a June sales volume of 83,000 vehicles, a year-on-year decrease of 15.9%, ranking sixth. In the current fierce market competition, those traditional strong car companies have to desperately transform. Although the ID family's performance in the joint venture brand is very good, it is still far from the domestic brand, and SAIC Volkswagen still needs to continue to work hard.
Looking at the Japanese car company camp, there are no longer Dongfeng Nissan and Honda in the top ten list in June, but GAC Toyota and FAW Toyota have successfully squeezed into the top ten, but both have declined by double digits. Among them, GAC Toyota's sales volume decreased by 19.2% year-on-year to 70,000 vehicles, and FAW Toyota decreased by 10.5% year-on-year to 63,000 vehicles. In fact, this situation is also traceable, they have no competitiveness in the new energy field, and there is not even a green card car that can be taken out, which is lamentable! Tesla China, ranked ninth, saw a year-on-year decline of 20.1% to 59,000 vehicles. In fact, when it comes to Tesla, it has always been an indispensable competitive model for domestic car companies, but with the continuous progress of domestic new energy vehicles in the field of automatic driving assistance, Tesla's advantages are becoming less and less obvious. So in order to further stimulate sales, Tesla has also launched a limited-time preferential purchase policy after entering July, it seems that under pressure, it has to choose to exchange volume for price.
Finally, in the luxury brand, the one on the list is still BMW Brilliance, with a June sales volume of 56,000 vehicles, a year-on-year decrease of 5.8%, ranking tenth, which is a relatively stable brand, it seems that the "blue sky and white cloud" logo still has a certain audience. The current car market is still rolling on, and the competition in the second half of the year will inevitably be more intense. At this time, it is a huge challenge for any car company, so in addition to the "price war," how to improve product strength is the top priority!
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