Sales Ranking of Pickup Manufacturers in June 2024 Quick Report
Jul 19, 2024The pickup market in June 2024 saw sales of 44,000 units, a decrease of 2.9% year-on-year and 2% month-on-month, maintaining a mid-high level compared to the past five years. Due to a relatively high base in June of the previous year, the growth rate this year is still commendable. From January to June, pickup sales reached 262,000 units, achieving a year-on-year increase of 1.8%, showing an overall good performance.
Considering that the effect of relaxing road rights for pickups entering cities is far less effective than that of pickups going to rural areas, the concept of pickups entering cities is a false proposition. The pickup markets in the northwest, southwest, central regions, and northeast continue to strengthen. As the national efforts to promote consumption increase and unreasonable restrictions on consumption are gradually lifted, the demand for pickups in cities with purchase restrictions and traffic restrictions has entered a period of depression. Due to the insufficient production of international car companies and the large supply-demand contradiction, the overseas market demand for Chinese cars has surged, driving the continuous growth of Chinese pickup exports since 2022. From January to June of this year, exports still show a strong year-on-year growth trend, with Great Wall, SAIC Maxus, and JAC showing particularly strong export performance.
In June of this year, the production of pickups was 39,000 units, a year-on-year decrease of 15.9%, and the sales of 44,000 units saw a slight year-on-year decrease. The export of pickups in June accounted for 49% of the sales volume, becoming the strongest export proportion category among commercial vehicles. Under the pressure of the sluggish real estate market, China's pickup production and sales have been relatively stable in the past two years, relying on the contribution of exports.
Great Wall Motors continues to maintain a strong position as the leader in the pickup market, with good performance both domestically and internationally. In the domestic pickup market, Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu continue to perform strongly. In the past two years, the pickup export market has had significant opportunities, and some pickup companies have seized these opportunities to achieve strong growth. Chang'an Automobile, SAIC Maxus, Great Wall Motors, and JAC have large export scales, with export volumes accounting for more than 40% of some manufacturers' total sales.
The pattern of the domestic pickup market is relatively stable, with the "one super three strong" structure of Great Wall, Jiangling, Zhengzhou Nissan, and Jiangxi Isuzu continuing to remain stable. The domestic electric pickup market is gradually starting, with electric pickups such as Geely Radar gradually cultivating the market, and it is expected that more new energy pickup products will meet domestic and international demands in the future.
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