Association News | The 1st Car Travel Exchange Meeting Successfully Concludes

On June 28, 2024, the multi-category sports crossover platform ISPO SHANGHAI 2024 Asia (Summer) Sports Goods and Fashion Exhibition grandly opened at the Shanghai New International Expo Center. As an important cooperation project of the Shanghai Sports Consumption Festival, ISPO gathers over 600 renowned domestic and international brands in climbing, hiking, urban sports, running, cycling, water sports, children's sports, outdoor leisure, and lifestyle, as well as suppliers of sports technology and new materials, presenting the cutting-edge trends and directions of the domestic and international sports market to practitioners and enthusiasts with an exhibition area of 40,000 square meters.

On the afternoon of June 28, from 14:00 to 16:00, the first "Car Travel Exchange Meeting", co-hosted by the China Automobile Circulation Association and Messe Munich (Shanghai) Co., Ltd., was successfully held in Shanghai. The conference focused on the integrated development of the automotive and car travel outdoor industries, attracting participation from many automotive manufacturers, automotive dealer groups, and car travel outdoor enterprises such as Great Wall, Zeekr, BYD, Avita, Ford, Lynk & Co, VICTORIT (China), Zhongshang Group - Carlsson, Lixinghang, Yongda Automobile, Yuantong Automobile, Changjiu Automobile, Xinyiteng Group, Tuhu Car Maintenance, Hetong Automobile, Wanzhuo Automobile Group, Chongqing Weilan Era, Senta Group, Lingchao Qifeng, Kaimeshi Technology, ZANES ARTS/FUGU HOUSE, DOMETIC, FLEXTAIL, Weber, APICES, ICECO, Fengqiao Night Boat Ride & RIDEWAVE, SUNNYFEEL, Vidalido, Thule, QUYEYING, Klymit, E-TAKER, Fire-Maple, Mobi Garden, Westfield, ALOCS, Tokyocrafts, and Wild Child (in no particular order).

The meeting featured a series of exciting agendas, delving into the integration of the automotive and car travel industries, industry trends, joint marketing, and other topics, providing an efficient platform for cooperation and exchange between the automotive and car travel outdoor industries. At the beginning of the meeting, Mr. Song Tao, Assistant to the President of the China Automobile Circulation Association, delivered a welcome speech. Mr. Song Tao said that with the improvement of people's living standards, the connection between the automotive and car travel outdoor industries is becoming increasingly close. The meeting aims to promote in-depth exchanges and cooperation between the two industries and jointly explore new development opportunities.

Ms. Xu Jia, General Manager of Messe Munich (Shanghai) Co., Ltd. and CEO of Greater China, also warmly welcomed the participants. Ms. Xu Jia also emphasized the importance of the integration of the automotive and car travel outdoor industries, and Messe Munich (Shanghai) Co., Ltd. will continue to support the development of related industries as always.

During the subsequent industry sharing session, Yan Dongdong, Deputy Director of the Exhibition Department of the China Automobile Circulation Association, introduced in detail the development history, characteristic activities, and achievements of the China Automobile Circulation Association and the China Automobile Circulation Industry Annual Conference and Expo. He emphasized that the China Automobile Circulation Association, as an important platform connecting the upstream and downstream of the automotive circulation industry, will spare no effort to actively carry out related activities and promote the healthy development of the automotive industry. At the same time, he also introduced the overall situation of the annual conference "China Automobile Circulation Industry Annual Conference and Expo" held by the association every year (November 6-8, 2024, Suzhou International Expo Center), and invited the representatives to actively participate and jointly promote the healthy and rapid development of the automotive and car travel outdoor industries.

Next, Pang Dan, Director of the Consumer Goods Project Team of Messe Munich (Shanghai) Co., Ltd. and ISPO China, shared the development trends and market opportunities of the car travel outdoor industry. She said that with the increasingly diversified needs of consumers for travel experiences, the combination of the automotive and car travel outdoor industries will bring more innovative products and services. At the same time, she also hopes that the participants can make full use of this meeting to strengthen exchanges and cooperation, and jointly promote the prosperity and development of the automotive and car travel outdoor industries.

The climax of the meeting was the thematic discussion session. Participants had a heated discussion on the topics of "Acquisition - Exploration of Joint Marketing", "Conversion - Joint Creation of Profitable Products and Joint Sales Models", and "Momentum - Jointly Creating Car Travel Outdoor Activities, Joint Platforms, and Strengthening Consumer Identification and Participation". Everyone expressed their views and shared experiences, jointly exploring how to stimulate more consumer demand, improve conversion rates, and strengthen consumer identification and participation. Through in-depth exchanges and discussions, participants not only gained a better understanding of each other's industries but also obtained many valuable cooperation opportunities and ideas.

The successful holding of this "Car Travel Exchange Meeting" not only built an efficient platform for cooperation and exchange between the automotive and car travel outdoor industries but also injected new vitality into the integrated development of the two industries. It is believed that in the near future, the automotive and car travel outdoor industries will jointly create more innovative products and services, bringing consumers a better travel experience.

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