The all-new FAW-Volkswagen Magotan (B9) is set to hit the market on July 9th. Since its first introduction to China in 2007, it has garnered the trust of 2.5 million users in the country. This generation's product can be considered the most transformative in the history of the Magotan, yet it also faces the most severe market test. Before the price is revealed, let's discuss the new generation of Magotan and see if it can continue the glory of its predecessors.

Before delving into the details of the new Magotan, we invite you to participate in a simple poll: Have you ever driven or ridden in a Magotan model before? This poll is not just to see how many people have never been in contact with the Magotan, but to awaken some of your memories with it. Was it your first choice after earning your first fortune? Or a reliable companion for family or friends on trips? Or a tool that can always appear on time to take you to your destination?

Looking back over the past 17 years, the Magotan has always been synonymous with success, safety, and comfort. Of course, these symbols may be more present in the minds of the post-70s, 80s, and 90s generations. How do the post-95s and 00s view the Magotan? I'm curious too.

Recently, we welcomed three colleagues born in the 00s and asked for their opinions. Dai, born in 2003, said straightforwardly that this car is particularly favored by the parents' generation, and he doesn't really feel much about it. Although the new generation of Magotan has changed a lot, it is still not within his consideration; Yue, born in 2000, has driven the current Magotan before, and in his view, the comprehensiveness of the current Magotan has left a deep impression on him, and the moderate shape is very much to his taste. The new Magotan is a bit radical and has lost its due temperament; Sun, born in 2002, thinks that the current Magotan is a bit boring, the new generation of Magotan has become more interesting, and he will pay attention to it. Unexpectedly, just by simply interviewing three people, we got three different answers. It seems that for Magotan, whether to change or how to change is really a big issue, and this is also one of the issues that many traditional brands will encounter. Let's not discuss it further. In short, the new generation of Magotan has chosen to change, and it is a significant change. Let's take a look at it together.

◆ What changes have been made to the new Magotan?

At first glance, the new Magotan still gives a strong sense of the Volkswagen family style, but the details show the efforts made by the new Magotan. For example, the front face has added a through-type light strip and a light-up LOGO, and the fog lamp area has also adopted a more sports-oriented shape, coupled with the application of matrix headlights, the youthful effect is quite significant. The body length of the new Magotan has also been increased by 34mm, but the wheelbase remains unchanged, with the length, width, and height being 4990/1854/1487mm, and the wheelbase is 2871mm. The newly designed wheel has a good visual effect, with a size of 19 inches, which is expected to be exclusive to the top configuration. The rear has added a through-type taillight + light-up LOGO to echo the front face, and the through-type reflector strip below can widen the visual effect. The interior is the focus of the new Magotan's upgrade, with the addition of an 11.6-inch co-pilot screen to keep up with the needs of the new era. We previously experienced the trial version, and the market version is expected to be adjusted to some extent. I think this configuration should be better than not, if the use effect is not good, it is better to save some cost, looking forward to its actual use effect. In addition, the new Magotan will also be equipped with the 8155 chip, 15-inch central control screen, 10.25-inch liquid crystal instrument, AR-HUD head-up display, and iFLYTEK intelligent voice system, etc., the sense of technology has been significantly improved compared to the current Magotan. The car seats have also been optimized, with the front seats adding leg supports, and the overall filling is more abundant, but heating, ventilation and other functions may still need to be configured, I want to make some complaints about this, but whether it really needs to be configured and what the configuration price is, we will wait for the official launch to make an evaluation.

◆ Familiar opponents have already overturned the table

Next, let's take a look at the market. Although the development of new energy is rapid and the internal volume is severe, when we come to the mid-size car market, it is not difficult to find that this has become the last stronghold of pure fuel vehicles. From the sales volume in the past six months, Magotan and its brother model Passat have taken the top two places, and only one new energy product, Tesla Model 3, has been on the list in the top ten, with a very obvious advantage.

However, behind the seemingly solid market position, there are more unexpected price concessions. At the beginning of July, the news that Toyota Camry only needs to start from 120,000 suddenly appeared on the Internet. Subsequently, we found through investigation that some 4S stores have indeed lowered the price to below 130,000, but it belongs to a few, for more details, click on "12 million to buy Camry" to view. On the eve of the Magotan change, the old model of Magotan also had a discount of about 50,000, and the starting price also dropped to below 150,000. This also reminds me of the price war initiated by Citroen C6 at the beginning of 2023, and the most classic evaluation at that time was: "200,000 C6 is old-fashioned, 120,000 C6 is calm and atmospheric." This also indirectly reflects that as long as the price is right, there is no unsellable car. Of course, as a new generation of products, the new Magotan will not show its bottom card at the beginning. "Beijing SAIC Volkswagen 4S store price" "Beijing GAC Honda 4S store price"

◆ The unfamiliar opponents are getting closer and closer

Although we used to define the competitors of fuel vehicles within fuel vehicles, with the development of new energy technology, the boundary between pure fuel vehicles and new energy vehicles is gradually blurring, and consumers care more about who can give more at the same price. So if your budget is within 200,000, there are also the following