Expert Interpretation | Analysis of the Operating Characteristics of the National Passenger Car Market in June
Jul 12, 2024
In 2024, the demand for automobile production is growing steadily, social consumption expectations continue to improve, high-quality development is solidly advancing, and the automotive industry continues to recover and improve. In June, the national economic operation was stable. With the implementation of the national "old for new" policy, the enthusiasm for consumption driven by the price reduction of new cars, and the introduction and follow-up of corresponding policies and measures in various places, coupled with the cooling of the new car market price war, the further elimination of user concerns by the price protection repurchase policy, and the release of the consumption enthusiasm of the market's previous wait-and-see group driven by the release of the heavyweight products of leading companies, the national new energy passenger car market entered a relatively good development stage in June.
The early start of the car market price war this year, with a significant price reduction of nearly 20% for some popular models, lasted from after the Spring Festival in February until the end of April, with a large time span and the number of models involved in the price reduction approaching the number of models reduced last year. This has led to consumers' extreme wait-and-see attitude towards prices, coupled with the weak consumption expectations of consumers, which has temporarily suppressed the start of the spring car market. With the introduction of the implementation details of the old-for-new policy, the accumulated consumer purchasing power was released in June, driving the red market for new energy vehicles in June, and the trend was better than expected by the passenger car manufacturers' forecasting team. From June 1, the new energy vehicle purchase tax preferential policy excluded entry-level models such as micro electric vehicles with a range of less than 200 kilometers, thus the quality of the continuous increase in the new energy market in June was relatively high.
For more detailed analysis and insights, please refer to the original article for comprehensive data and charts.
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