Car Market "Price War" Ceased? 🚗💨

The domestic car market has been quite magical in recent years, not only in terms of technological breakthroughs and the speed of new product launches, but also in the fierce "price war" that has ensued. For car buyers, this has indeed brought some real end-user benefits. For manufacturers, however, it's generally more of a "curse than a blessing," often forced to "lower prices to maintain market share." 📉💔

BBA took the lead in fighting back against the "price war," declaring an end to "price reductions for market share preservation" and withdrawing from the price war. Subsequently, news spread that BBA would raise prices. According to offline conditions, some brands have indeed indicated that discounts will be reduced, and prices will be adjusted or are about to be increased. "Currently, almost all products have raised their prices, with an increase of about 30,000 to 50,000 yuan," said a BMW salesperson. 📈💰

More surprisingly, cars that have already received a deposit are now subject to "price increases to deliver the car," otherwise the 4S store will refuse to deliver the car? Recently, a BMW owner said: "She signed a vehicle sales contract with a 4S store in mid-June, purchasing a BMW i3 35L model, with a car price of 175,500 yuan, and paid a deposit of 10,000 yuan. Subsequently, the 4S store said in July that it could not deliver the car due to the car price adjustment, which the owner could not accept." 🚫📄

Mr. Wu from Jiangsu reported that at the end of June, he ordered a BMW X5 at a 4S store in Xuzhou, paid a deposit of 10,000 yuan, and signed a formal sales contract. The car was originally scheduled to be delivered on July 20th, but the BMW 4S store staff refused to deliver the car to Mr. Wu with the reason "the store has no cars." As of 10:00 AM on July 22nd, Mr. Wu still has not successfully picked up the car and is still communicating with the BMW 4S store. 🔄🚗

A car buyer from Zhengzhou revealed: "I ordered a car at Zhengzhou Baolianxiang Automobile Sales Service Co., Ltd. at the end of June, the model is BMW i3, the contract has been signed, the deposit has been paid, and the loan plan has been approved. At that time, the customer manager said it could be delivered in four or five days. But when it was about to be delivered, I was told that the car price would be 20,000 yuan more, and it would be changed to a three-year interest-free financial plan, otherwise I would not be allowed to pick up the car." In response to this incident, BMW China responded: "We have noticed the relevant content and have conducted a preliminary investigation internally. The cases involved are all individual cases, and each case has different specific situations. We are actively communicating with related dealers, urging BMW authorized dealers to comply with the 'Automobile Sales Management Method' and relevant laws, regulations, and contract agreements to protect consumer rights and ensure consumers receive satisfactory service experience." 🛡️🤝

Apart from BBA, many joint venture brands can't sit still either. On July 17th, Volkswagen, Toyota, Honda, Volvo, and other brands all decided to adjust the terminal policy from July, reduce the terminal discount strength, or no longer further reduce prices. The strength of the rebound varies by brand and may be adjusted every day. The more enthusiastic about the price war are the independent brands, which are silent after a price reduction, but they also have their own hardships. Once someone breaks this deadlock, they are also willing to follow the trend. 🏁🚀

At the first quarter financial report conference call in 2024, Li Bin emphasized: "Starting from June, NIO will focus on adjusting the product structure, increase the proportion of high gross profit products, and narrow the short-term promotion policy. Overall, optimizing the gross profit margin while ensuring the steady increase in sales volume is our important task for the next stage." 📊📈

Recently, there are also online rumors that NIO will raise prices after July 22nd, with the ET5, ET5T model prices rising by 3,000 yuan, and the ES6, EC6 model prices rising by 5,000 yuan. The store salesperson said that the prices of these models will not be adjusted, and the store will adjust the current car discounts, with the current car discounts for the ET5, ET5T models and the ES6, EC6 models uniformly adjusted to 3,000 yuan. Other brands have not yet heard the news, but they all hold a wait-and-see attitude. 👀🔍

This phenomenon is not surprising. In the first half of 2024, major car companies joined the "price war" one after another, from luxury cars to economy cars, almost no one was spared, and the car market "price war" reached an unprecedented level of intensity. "Can't roll" is just a matter of time. So, will you rush to buy a car before the price increase? Or the more it rises, the less you buy, to see who can last longer? 🤔🕒

Americ Energy (CHINA) Co., Ltd. is a comprehensive auto service platform focusing on the import and export business of automobiles and auto parts, providing services around the whole auto industry chain. We cover overseas trade, auto finance, car leasing, overseas import and export business, logistics and transportation business, and use a new model to build a comprehensive service provider integrating customers, capital, and vehicles at home and abroad.

Our advantages include:

• Overseas capital allocation;
• Overseas warehouse in Dubai, after-sales center in Sharjah, providing consignment, after-sales, and extended warranty services;
• After-sales service, customs clearance service, pick-up service, storage service, logistics service, and vehicle consignment service in Bishkek, Moscow, St. Petersburg, and other places;
• High-quality used car resources;
• Some new car special car resources.

Contact Information:

Website: www.auto-ae.com

Email: ae@americenergy.com

Phone: 13521210668

whatsapp: 13521210668

Address: No.298 Fengwei Road, Xishan Development Zone, Wuxi City, Jiangsu Province, China