According to statistics from the China Association of Automobile Manufacturers, in May, the market share of Chinese brand passenger cars reached a new high of 63.7%, a year-on-year increase of 10.2 percentage points. Since last June, the market share of Chinese car brands has been on an upward trend, breaking through 60% in April this year.

Despite the significant pressure faced by car consumers in recent years, domestic brands have continued to perform well. Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd., emphasized that the market share of Chinese brands has grown from 30% ten years ago to 40% in 2021, 50% in 2023, and now over 60%, showing a development trend of upward breakthrough. Surveys have found that product quality and emotional value have become the top two factors influencing consumers' car purchases, and Chinese cars have shaken off the label of being low-quality and low-priced.

As Li Xueyong said, the continuous improvement in competitiveness has directly driven the growth of the market share of domestic brands. Benefiting from the enhancement of new energy vehicle brand power, the image of domestic brands has also been continuously improved. Coupled with the rise of the "national trend" consumer trend, it will naturally drive the increase of domestic brand consumption. J.D.Power's China Vehicle Reliability Study shows that in recent years, the overall reliability of domestic brands has been stable. After years of accumulation, the quality of Chinese brands has been continuously improving, and the gap with joint venture brands is narrowing. Especially more electrification and intelligent functions are closer to the needs of consumers, making domestic brands more favored by consumers.

More importantly, domestic brands rooted in the Chinese market, after decades of accumulation, have formed a certain system capability in research and development, manufacturing, marketing, and even after-sales, responding more quickly to the needs of the Chinese consumer market. With the improvement of their own competitiveness, their market insight has also improved. Reflected in the consumer end, it can often launch products and services that are more in line with consumer needs, and naturally obtain higher sales. Although there have been short-term fluctuations in the continuous improvement process, this has not affected the overall upward trend of the market share of domestic brands, fully demonstrating the continuous strengthening of the competitiveness of domestic brands.

For the trend of domestic brands, all parties have maintained an optimistic judgment. "In the next three years, the market share of Chinese brands is expected to break through 70%." said Li Xueyong. Li Yunfei, General Manager of BYD Brand and Public Relations, judged that in the next two years, the market share of Chinese brands may reach 80% or even higher.

... [The rest of the article content should be translated and formatted in a similar manner, maintaining the structure and readability.]